Today, Goya Cares will release an advertising campaign as well as a series of educational videos focused on child trafficking and abuse by highlighting warning signs / red flags for unaware observers while providing solutions / action steps for victims (both aware and unaware).  The campaign will also include information and preventative tips for teens, parents, educators, community-based / non-profit organizations, and corporations in order to keep our children safe and aware.  By Spring 2022, Goya will distribute millions of products featuring The National Human Trafficking Hotline and will support the release of the new movie, Sound of Freedom, which brings attention to the urgent matter of child trafficking through the true-life story and heroic actions of Tim Ballard, a former government agent.

“We must continue to fight and bring the child back to the center for our care and concern so that they may have hope and the opportunity to live in a world where their life is valued and their freedom is a reality,” said Bob Unanue, President and CEO of Goya Foods. 

Through the critical work of the Goya Cares coalition, additional partnerships, collaborations, and projects throughout the year, Goya will continue its mission to combat child trafficking both domestically and internationally. For more information and to view the Goya Cares Educational Video Series, please visit: www.blocktraffick.org

About Goya Foods
Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central, and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world.  The combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and every table.  For more information on Goya Foods, please visit www.goya.com

Press Contact:
Natalie J. Maniscalco
[email protected]

SOURCE Goya Foods, Inc.

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