NEW YORK–(BUSINESS WIRE)–Viamedia, the leading cross-media local advertising company, issued the following company statement in response to the October 13, 2020, filing with the United States Supreme Court of a brief by the NCTA – the Internet & Television Association as amicus curiae in support of Comcast’s petition for a writ of certiorari relative to the February 2020 decision by the U.S. Court of Appeals for the Seventh Circuit reinstating Viamedia’s antitrust lawsuit against Comcast (Case 18-2852):
“As we noted in our September 8 comment on Comcast’s petition to the U.S. Supreme Court for a writ of certiorari, the cable television advertising ‘Interconnects’ were intended to provide for a fair, inclusive, efficient and competitive marketplace for advertisers, cable operators and consumers. We believe in Interconnects as long as they are properly administered by the Interconnect manager on behalf of current and prospective cable operators which compete for advertising dollars as well as video and broadband subscribers. A great modern example is the New York City Interconnect which features a board of directors and oversight designed to help ensure fair and competitive pricing, proper inventory allocation and full participation from all area cable operators.”
In February, the U.S. Court of Appeals for the Seventh Circuit revived Viamedia’s $500 million antitrust claim against Comcast, remanding the case for jury trial. Viamedia commented on that decision, and provided a timeline of the case, on February 26. Viamedia did not comment on the other amicus briefs filed on Comcast’s behalf as they were effectively the same as filed in the 7th Circuit.
Viamedia is represented in its lawsuit by Kellogg Hansen Todd Figel & Frederick PLLC.
Headquartered in New York City with operational headquarters in Lexington, Kentucky, Viamedia provides a comprehensive audience and impression-based local video cross media advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 76 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including Viamedia’s proprietary QTTTM as well as OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia’s success is built on its proprietary software, people and processes. In June 2020, Viamedia launched #ChangeStartsRightHere, a grassroots campaign to foster positive conversations to help end racism. As part of the initiative, Viamedia has invited local business, minority leaders and law enforcement to submit spots about how they are working together to create positive change and a more inclusive future, which Viamedia will run free of charge across its nationwide footprint. For more information, please visit https://viamediatv.com and http://www.changestartsrighthere.com/.
For more information, please visit https://viamediatv.com.